CANOPY

Concept, graphic design and branding by MINIM

What happens when you own a digital agency and you’re focused on growth? You come work with us.

In biology, the canopy is the aboveground portion of a plant community or crop, formed by the collection of individual plant crowns. The canopy layer provides protection from strong winds and storms, while also intercepting sunlight and precipitation.

 Thus, “Canopy” was a fitting name for a business in an ever growing domain.

One of the first campaigns we did with them was a remarketing stunt wich involved getting the CEO almost naked. In the span of 20 minutes we pitched the idea, convinced him, he stripped down to his underwear in our office and we quickly snapped the pic.

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