Branding by MINIM

Earlier in the agencies life, we had the task of modernising the image of an institution that protects cultural traditions. Itself a hard task, it was even more difficult it being an institution of the state.

Inspiration: THE CIRCLE

In traditional romanian embroidery, the circle is a solar motif that represents life and, more importantly , the protection of life. What is inside the circle is kept safe over the ages.

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