Concept, art direction, branding, graphic design

The story of Familia Bauer starts as any great story would: with a dusty hundred-year-old notebook up in the attic. Inside, carefully selected were some of the finest “săsești” recipes which are now being kept alive through the Bauer Bio line following the same principles: the finest meat needs just a pinch of spices and lots of care.


The floral motif can be found on traditional Făgăraș furniture and dowry boxes.


The wreath is the central element for the Bauer Family representing a universal symbol of wholeness and perfection.

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