Concept, art direction, graphic design

We were contracted by Sector Gurmand to devise a packaging identity system for their catering service. Together with the client, we went through a lot of different iterations and mock-ups. In the end, the third direction was chosen but for various reasons still awaits deployment.

Option 1 

The hand-made approach, focused on what makes Sector Gurmand great: simple, fresh, high quality ingredients, without additives.

Option 2 

The food pyramid approach. This system is based on building blocks and patterns made out the constituent parts of the food pyramid.

Option 3 

 The inspiration in this iteration was the stack of plates and bowls resulted after a good meal.

Option 4

The “something else completely” moment, this approach is a graphical one that involved doing some ink brush patterns & then scanning and vectorising.

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