Concept, art direction, graphic design by MINIM
We were contracted by Sector Gurmand to devise a packaging identity system for their catering service. Together with the client, we went through a lot of different iterations and mock-ups. In the end, the third direction was chosen but for various reasons still awaits deployment.
The hand-made approach, focused on what makes Sector Gurmand great: simple, fresh, high quality ingredients, without additives.
The food pyramid approach. This system is based on building blocks and patterns made out the constituent parts of the food pyramid.
The inspiration in this iteration was the stack of plates and bowls resulted after a good meal.
The “something else completely” moment, this approach is a graphical one that involved doing some ink brush patterns & then scanning and vectorising.